Paula’s Choice Skincare Review
What Paula’s Choice is a U.S.-based, cruelty-free, fragrance-free skin care line that came about because founder Paula Begoun didn’t like her options on the shelves. Begoun’s own battles with acne and eczema drove her to look for solutions by researching and reading labels. And what she learned was shocking: the stuff she was using to help her skin was likely making it worse. Paula quickly became an outspoken advocate for truth-telling about skin care safety. Fast forward to 1995 and the Paula’s Choice brand launched with a mission to produce safe, effective skin care that delivers on its promises. The
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